Career Portal

The Senior Executive – Digital Marketing will play a pivotal role in planning, implementing, and managing digital strategies to enhance the institution’s online presence. This position requires a dynamic professional with expertise in driving engagement, creating impactful campaigns, and ensuring consistent brand messaging across all digital platforms. The role demands creativity, analytical thinking, and the ability to adapt to emerging digital trends. 

MAIN DUTIES & RESPONSIBILITIES:

1. Digital Strategy and Campaign Management: 

• Develop, execute, and monitor digital marketing campaigns to achieve departmental goals. 
• Optimize campaigns for maximum ROI across platforms like Google Ads, Facebook, Instagram, LinkedIn, and others. 
• Implement strategies for Social Media Marketing, SEO, SEM, WhatsApp Marketing, and Email Marketing. 
• Stay updated on the latest digital marketing trends and implement best practices. 

2. Social Media Management: 

• Oversee the content calendar for social media platforms to maintain a strong and engaging online presence. 
• Analyze performance metrics and audience insights to refine social strategies. 
• Collaborate with the creative team to produce visually appealing and impactful content. 

3. Analytics and Reporting: 

• Track, analyze, and report on campaign performance metrics. 
• Provide insights and recommendations for improvement based on data analysis. 
• Develop comprehensive reports for senior management on digital initiatives. 

4. Stakeholder Collaboration: 

• Coordinate with internal departments to align digital strategies with organizational goals. 
• Engage with external vendors and agencies for content creation, ad placements, and other digital services. 

5. Brand Consistency and Engagement: 

• Ensure all digital content aligns with the organization’s branding guidelines and communication standards. 
• Foster online engagement by responding to inquiries, managing online communities, and curating user-generated content. 

6. Content Creation: 

• Develop creative, engaging, and high-quality content for digital platforms. 
• Collaborate with the design team to produce visual assets that resonate with target audiences. 
• Write compelling copy and craft engaging stories for diverse audiences across multiple platforms.

QUALIFICATION & EXPERIENCE:

• Minimum bachelor’s degree in Marketing, Digital Marketing, Communication or related field from an HEC recognized university. 
• Minimum 2-3 years of experience in relevant field

KNOWLEDGE & COMPETENCIES:

• Proficiency in Google Analytics, SEO tools, and social media management platforms. 
• Expertise in Social Media Marketing, SEO, SEM, WhatsApp Marketing, and Email Marketing. 
• Strong analytical, creative, and project management skills. 
• Exceptional written and verbal communication skills. 
• Content generation and storytelling abilities

The coordinator will support the execution of marketing campaigns, media planning, financial billings and brand communication initiatives. This role involves coordinating with media partners, IBA Finance department, and tracking campaign performance. The incumbent will also ensure brand consistency, assist in event promotions, and contribute to public relations efforts. Strong organizational, communication, and analytical skills, along with knowledge of digital marketing trends and media outreach, are essential for this position.

MAIN DUTIES & RESPONSIBILITIES:

• in the planning, coordination, and execution of integrated marketing and media campaigns.
• Liaise with external vendors, and partners to ensure timely delivery of assets and placements.
• Track, compile, and report on campaign performance metrics across digital and traditional media platforms.
• Coordinate with the IBA Finance department for budgeting, billing, invoice reconciliation, and vendor payments.
• Ensure brand guidelines and consistency across all promotional content and communication materials.
• Support the promotion of institutional events, academic programs, and other initiatives through media and PR outreach.
• Maintain records of campaign deliverables, media plans, approvals, and financial documentation.
• Stay updated on emerging marketing trends, particularly in digital and social media landscapes.

QUALIFICATION & EXPERIENCE:

• Bachelors degree in Marketing, Media Sciences, Communication, or related field from an HEC-recognized University/Institute
• Minimum of 2-3 years of work experience

KNOWLEDGE & COMPETENCIES:

• Proficient in Microsoft Excel for maintaining budgets, tracking media billings, and preparing financial reports
• Good command on marketing tools like Meta Ads Manager and Google Ads to support campaign execution
• Familiarity with social media management tools like Hootsuite is required to schedule and monitor posts
• Knowledge of basic data analytics and reporting tools is essential for evaluating marketing campaign effectiveness
• Excellent communication and stakeholder management abilities

The Assistant Manager - Technical Maintenance will support the planning, execution, and supervision of maintenance operations across the IBA campus. The role involves ensuring the upkeep of electrical, mechanical infrastructure, coordinating with vendors and internal teams, and maintaining compliance with safety and operational standards. The position requires strong technical knowledge, problem-solving skills, and the ability to manage day-to-day maintenance activities efficiently.

MAIN DUTIES & RESPONSIBILITIES:

• Assist in planning and executing preventive and corrective maintenance schedules.
• Supervise maintenance teams and ensure timely resolution of technical issues.
• Monitor the performance of Electrical systems, (Absorption and Electrical) HVAC & associated plumbing systems, BMS, Lifts, FACP, Generators, CMMS, Paging system, Water Management, Sewage Pumps.
• Coordinate with vendors and contractors for outsourced maintenance work.
• Maintain records of maintenance activities, equipment logs, and service reports.
• Ensure compliance with safety regulations and institutional standards.
• Support procurement of maintenance materials and spare parts.
• Respond to emergency maintenance requests and troubleshoot issues.
• Assist in preparing maintenance budgets and reports.
• Recommend improvements for energy efficiency and infrastructure reliability.

QUALIFICATION & EXPERIENCE:

• Masters degree in electrical or mechanical engineering from an HEC-recognized university/institute
• 4-6 of relevant work experience in technical maintenance, preferably in maintenance of electrical systems, (Absorption and Electrical) HVAC & associated plumbing systems, BMS, Lifts, FACP, Generators, CMMS, Paging system, Water management, Sewage pumps.

KNOWLEDGE & COMPETENCIES:

• Strong technical knowledge of building systems and maintenance practices
• Ability to manage teams and coordinate with multiple stakeholders
• Proficiency in maintenance management systems and MS Office
• Good analytical and troubleshooting skills
• Knowledge of safety standards and regulatory compliance
• Effective communication and reporting skills

Assistant Manager- Content Specialist will be responsible for creating, editing, and managing effective content for IBAs marketing, communications, and branding initiatives. This role involves developing engaging copy for digital platforms, press releases, newsletters, speeches, reports, and promotional materials while ensuring consistency with IBAs brand voice and strategic objectives. The incumbent will collaborate with internal teams to craft impactful storytelling, thought content pieces, and engaging social media content. Strong writing, editing, and research skills, along with expertise in content strategy and digital communication trends, are essential for this position.

MAIN DUTIES & RESPONSIBILITIES:

• Create original, engaging video/story content for social media, newsletters, websites, presentations and press releases.
• Plan, shoot, and edit high-quality video content for various platforms including YouTube, Instagram, Facebook, LinkedIn, and the official website.
• Develop creative video concepts aligned with institutional campaigns, events, and key initiatives.
• Coordinate with academic and administrative departments to capture institutional highlights, interviews, testimonials, and behind-the-scenes footage.
• Manage the video production process from pre-production to post-production, including scripting, storyboarding, filming, editing, motion graphics, and sound design.
• Ensure all video content is visually consistent, brand-compliant, and tailored for platform-specific requirements.
• Archive, tag, and organize video assets for efficient retrieval and repurposing.
• Monitor engagement and performance of video content and recommend improvements based on analytics.
• Liaise with vendors or freelance videographers when required and oversee external production quality

QUALIFICATION & EXPERIENCE:

• Masters degree in related field from an HEC-recognized university/institute
• 5-7 years of work experience

KNOWLEDGE & COMPETENCIES:

• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, After Effects, DaVinci Resolve).
• Strong visual storytelling skills and an eye for composition, pacing, and sound.
• Ability to handle cameras, lighting, and audio equipment with technical confidence.
• Creative mindset with attention to detail and strong aesthetic sensibility.
• Understanding of digital trends, social media formats, and best practices for video optimization.
• Ability to manage multiple projects, meet deadlines, and work both independently and collaboratively.
• Strong interpersonal and communication skills to coordinate with internal and external stakeholders.

A fulltime photographer will be responsible for capturing high-quality photographs for institutional branding, marketing campaigns, events, and publications. This role requires expertise in professional photography, editing, and visual storytelling to enhance IBAs digital and print presence. The incumbent will manage photoshoots, post-production editing, and content archiving while ensuring consistency with brand guidelines. Experience with DSLR cameras, lighting setups, and editing software is essential.

MAIN DUTIES & RESPONSIBILITIES:

• Capture high-quality photographs for events, campaigns, and daily activities.
• Edit and enhance images using tools like Adobe Photoshop and Lightroom.
• Collaborate with teams to align visual content with branding guidelines.
• Maintain and manage photography equipment for optimal performance.
• Organize and archive visual assets for future use.
• Assist in planning and executing photoshoots for specific needs.
• Stay updated on industry trends to enhance creative output.
• Ensure timely delivery of visual content for multiple platforms.
• Assist in creating content for social media, websites, and print materials.
• Ensure all photos are consistent in style and meet brand guidelines.
• Scout and recommend ideal locations for photoshoots.
• Provide input on creative concepts for visual storytelling.
• Support administrative tasks like maintaining an inventory of photography assets.
• Troubleshoot and resolve technical issues with cameras and related equipment.

QUALIFICATION & EXPERIENCE:

• Intermediate, along with other specialized diplomas/courses in photography, editing, and software such as Adobe Premiere Pro, After Effects, and Photoshop.
• 3-5 years of professional experience in photography, preferably in a corporate or educational environment.

KNOWLEDGE & COMPETENCIES:

• Expertise in operating DSLR cameras, lenses, and lighting equipment.
• Advanced skills in Adobe Photoshop, Lightroom, and other editing tools.
• Strong understanding of framing, composition, and visual storytelling.
• Ability to handle multiple assignments and meet tight deadlines.
• Ensuring high-quality images that align with brand guidelines.
• Strong interpersonal skills to work effectively with cross-functional teams.
• Flexibility to capture a variety of content types, from events to portraits and campaigns.
• Staying updated on industry advancements and incorporating new techniques.
• Efficiently managing and archiving a library of visual assets.

Videographer will be responsible for conceptualizing, shooting, and editing high-quality video content for IBAs branding, marketing, and communication initiatives. This role involves capturing events, producing promotional videos, conducting interviews, and creating engaging digital content for social media and other platforms. The incumbent will oversee pre-production planning, cinematography, post-production editing, and motion graphics, ensuring visually compelling storytelling aligned with IBAs brand identity. Expertise in professional cameras, lighting, audio equipment, and video editing software is essential, along with the ability to manage production schedules and collaborate with internal teams.

MAIN DUTIES & RESPONSIBILITIES:

• Plan, shoot, and produce high-quality videos/testimonia for IBA branding, events, and marketing campaigns
• Edit videos using industry-standard software (Adobe Premiere Pro, After Effects, Final Cut Pro, etc.). 
• Enhance video quality with color correction, transitions, motion graphics, and sound design. 
• Optimize videos for different platforms (social media, website, presentations, etc.). 
• Assist in scripting, storyboarding, and planning shoots to maximize impact. 
• Stay updated on video trends and social media best practices to create engaging content.
• Collaborate closely with the marketing, communications, and leadership teams to ensure video content meets organizational objectives and resonates with the target audience.
• Maintain video production equipment, ensuring everything is in optimal working condition. 
• Organize and archive raw footage and edited videos for future use. 
• Drive the creative direction for video projects, ensuring innovative and engaging content that supports IBAs branding and message.

QUALIFICATION & EXPERIENCE:

• Bachelors degree in a related field from an HEC recognized University/Institute; however, candidates with at least an intermediate qualification may also be considered. Proficiency in Adobe Premiere Pro, After Effects, Photoshop, Final Cut Pro, and other editing tools is essential.
• 5-7 years of professional videography experience, preferably with at least 02 years in a leadership or senior role within a corporate, educational, or creative agency environment.

KNOWLEDGE & COMPETENCIES:

• Proficiency in Adobe Premiere Pro, After Effects, Photoshop, Final Cut Pro, and other editing tools.
• Strong understanding of camera operation, lighting setups, and audio recording techniques.
• Creativity, attention to detail, and strong storytelling skills.
• Experience in motion graphics and animation.
• Familiarity with social media trends and video optimization for different platforms.

Videographer will be responsible for conceptualizing, shooting, and editing high-quality video content for IBAs branding, marketing, and communication initiatives. This role involves capturing events, producing promotional videos, conducting interviews, and creating engaging digital content for social media and other platforms. The incumbent will oversee pre-production planning, cinematography, post-production editing, and motion graphics, ensuring visually compelling storytelling aligned with IBAs brand identity. Expertise in professional cameras, lighting, audio equipment, and video editing software is essential, along with the ability to manage production schedules and collaborate with internal teams.

MAIN DUTIES & RESPONSIBILITIES:

• Plan, shoot, and produce high-quality videos/testimonia for IBA branding, events, and marketing campaigns
• Edit videos using industry-standard software (Adobe Premiere Pro, After Effects, Final Cut Pro, etc.). 
• Enhance video quality with color correction, transitions, motion graphics, and sound design. 
• Optimize videos for different platforms (social media, website, presentations, etc.). 
• Assist in scripting, storyboarding, and planning shoots to maximize impact. 
• Stay updated on video trends and social media best practices to create engaging content.
• Collaborate closely with the marketing, communications, and leadership teams to ensure video content meets organizational objectives and resonates with the target audience.
• Maintain video production equipment, ensuring everything is in optimal working condition. 
• Organize and archive raw footage and edited videos for future use. 
• Drive the creative direction for video projects, ensuring innovative and engaging content that supports IBAs branding and message.

QUALIFICATION & EXPERIENCE:

• Bachelors degree in a related field from an HEC recognized University/Institute; however, candidates with at least an intermediate qualification may also be considered. Proficiency in Adobe Premiere Pro, After Effects, Photoshop, Final Cut Pro, and other editing tools is essential.
• 3-5 years of professional videography experience, preferably with at least 02 years within a corporate, educational, or creative agency environment.

KNOWLEDGE & COMPETENCIES:

• Proficiency in Adobe Premiere Pro, After Effects, Photoshop, Final Cut Pro, and other editing tools.
• Strong understanding of camera operation, lighting setups, and audio recording techniques.
• Creativity, attention to detail, and strong storytelling skills.
• Experience in motion graphics and animation.

IBA Financial Assistance Department is looking for a highly organized Program Operations Team Member to manage the daily operations of student programs. Key responsibilities include maintaining student databases, preparing performance reports, managing orientations, executing marketing campaigns, supporting training sessions, and streamlining financial processes.

MAIN DUTIES & RESPONSIBILITIES:

• Maintain and update the comprehensive database of new/existing students and alumni, ensuring data integrity and regular updates. 
• Prepare Financial Assistance evaluation based on need criteria and present to the Committee. 
• Develop detailed performance and technical reports of enrolled students, and communicate these effectively to donors and stakeholders. 
• Oversee all operations of the Orientation Program, including classes, training, engagement sessions, hostel-related issues, food, health issues, answering queries, disbursement of stipends and other funds, arranging events, preparing through mocks, ensuring all documentation is completed, and creating marketing campaigns for coverage. 
• Plan and execute nationwide marketing, awareness, and career counseling campaigns along with team members. 
• Promote Talent Hunt Programs by developing and managing strategic social media campaigns and utilizing digital tools to maximize outreach. 
• Prepare and managing the scheduling, coordination, and logistical arrangements of training sessions, ensuring efficient communication with all relevant parties. 
• Actively participate in team meetings and contribute to the continuous improvement of program processes and outcomes. 
• Manage the application process, including form processing, shortlisting, test coordination, and collaboration with the testing department. 
• Supervise and streamline the financial processes for student allowances, ensuring timely approvals and adjustments in coordination with the finance office. 
• Design and create graphical content, edit reels, and develop relevant marketing materials to support outreach efforts. 
• Engage physical audiences in sessions, track their well-being and mental pressure, and provide ongoing motivation through different sessions and one-to-one interactions. 
• Arranging one-on-one counseling sessions to aid in their adjustment to the new environment, especially the hostel.

QUALIFICATION & EXPERIENCE:

• The incumbent shall have at least Bachelors degree (4-years) from an HEC recognized University/Institute.
• 4 years of work experience. Preferably in education environment or relevant industry.

KNOWLEDGE & COMPETENCIES:

• Ability to think logically.
• Excellent listening, questioning and problem-solving skills, combined with the ability to interact confidently.
• Strong belief in mutual / teamwork.
• Good command on MS Office
• Ability to prioritize workload.

IBA Marketing & Communications Department is looking for a highly organized Manager who will be managing Communications for IBA Corporate, Schools and Centers. Plan Brand campaigns focusing on a strategic marketing mix using all available internal & external platforms.

MAIN DUTIES & RESPONSIBILITIES:

• Work closely with the Digital Marketing & Marketing Services Teams to ensure content on all Internal & External Platforms ensuring brand consistency and visibility.

• Quality Assurance of Design, Content, Captions etc. used on all Corporate & Brand Collateral and Digital Platforms.

• Routine Checks to ensure Digital Assets (Weekly for websites & Daily for all Social Media Platforms etc.) are functioning and language, syntax, grammar, and composition etc. is in good standing.

• Monitor and follow competitors and share weekly insights and findings in Weekly MarComms meeting to Head MarComms. 

• Managing Communications and promotional campaigns for Corporate, Schools, Centers etc. 

• Manage and maintain the smooth execution of IBAs Monthly Newsletter & other Publications. 

• Producing content for the supplements and proofreading. 

• Devise content-based strategies and use performance-based metrics to analyze and produce engaging content and design suggestions for each platform.

• Proactively seek out online chatter (listening) relating to competition brands and promptly determine the next course of action (escalate, reply, follow-up, etc.), especially on Meta Groups, and Twitter.

• Apply learnings from Competitor Scan and IBAs previous campaigns to continuously improve IBAs Brand Visibility in new projects/tasks.

• Reviewing / proofreading content for publications (like the year-ender highlights, etc.).

• Managing coordination on standalone projects like the Winter School (editions 1 and 2), UNDP-IBA research project.

• Any project / work assigned by Head of Department.

QUALIFICATION & EXPERIENCE:

• Masters degree in Marketing, Mass Communications, or related field from an HEC recognized University/Institute.
• 6-8 years of work experience. Preferably in education environment or relevant industry.

KNOWLEDGE & COMPETENCIES:

• Strategic marketing, campaign planning, Content creation and quality assurance

• Digital marketing, brand management, Competitor analysis and market research

• Communication, collaboration skills, Project management and coordination

IBA Marketing & Communications Department is looking for a highly organized Assistant Manager who will assist in the planning, development, and execution of IBA Karachis internal and external communications strategies. The role focuses on maintaining consistent brand messaging across digital, print, and on-ground platforms, strengthening institutional reputation, and ensuring timely dissemination of information through effective stakeholder coordination.

MAIN DUTIES & RESPONSIBILITIES:

• Develop and maintain strong working relationships with internal departments, academic schools, research centers, administrative units, and external partners to ensure consistency and clarity in all institutional communications.

• Coordinate cross-departmental information flow for announcements, campaigns, and events, ensuring that communication is timely, accurate, and aligned with IBAs strategic goals.

• Support creative and content teams in conceptualizing and producing high-quality communication materials — including brochures, newsletters, presentations, videos, and digital posts — that reflect IBAs brand identity and values.

• Draft, edit, and proofread written communication such as executive messages, event briefs, internal circulars, talking points, speeches, and official announcements for leadership and key stakeholders.

• Manage institutional communication channels by ensuring regular content updates across official platforms — including the website, newsletters, intranet, and social media — in coordination with the relevant teams.

• Assist in developing communication strategies for campaigns, institutional initiatives, and special projects, ensuring tone and messaging coherence across all outputs.

• Monitor communication workflows and schedules, maintaining content calendars, approval logs, and archives to ensure smooth execution and record-keeping.

• Support reputation management and stakeholder engagement by ensuring all outward communication is professional, transparent, and consistent with IBAs brand standards.

• Contribute to periodic communication performance reports by gathering data, summarizing activities, and providing inputs for departmental planning and evaluation.

QUALIFICATION & EXPERIENCE:

• Masters degree in Marketing, Mass Communications, or related field from an HEC recognized University/Institute.
• 5 years of work experience. Preferably in education environment or relevant industry.

KNOWLEDGE & COMPETENCIES:

• Marketing/Brand Planning

• Brand Architecture & Governance

• Corporate Communications

• Liaising with internal & external stakeholders

• Social Media Management 

• Familiarity with generative-AI platforms such as Canva, ChatGPT, CapCut, Envato or Sora for concept ideation and visual enhancement

• Microsoft Office, Mail Chimp, WhatsApp Marketing, Email Marketing, HootSuite 

• SEO, Google Analytics, and social media analytics tools

The Institute of Business Administration (IBA), Karachi seeks an experienced person for the position of Executive - Caree Development Center (CDC) will be responsible for coordination and support in smooth functioning of the centers operational matters. He/she should be dedicated towards initiating and maintaining relationships with potential employers for strengthening IBAs link with the business community along with coordinating for career development initiatives.

MAIN DUTIES & RESPONSIBILITIES:

• Undertake research to keep up to date with employment information, grad application cycles and other best practices adopted by Career Services globally.

• Support in planning and conducting trainings/workshops to help students in developing the career skills essential for a smooth transition from university to market/grad school.

• Support in scheduling workshops, one-on-one counselling initiatives for students. 

• Support in arranging networking sessions, study trips and other interventions with the team.

• Support in developing social media resources for students related to various aspects of career skills, trends, scope of various career options, graduate school related resources etc.

• Support in maintaining and analysing database for students and internship records. 

QUALIFICATION & EXPERIENCE:

• Bachelors degree from an HEC recognized University/Institute.
• 0-1 years of work experience. Preferably some experience in education environment or relevant industry.

KNOWLEDGE & COMPETENCIES:

• Aggressive Follow-up.

• Good command on MS Office.

• Good command on English Language especially Email Writing.